CougarLife - Review

Ratings for CougarLife

Overall rating:

In practice:



Value for money:

Better than CougarLife

More popular than CougarLife ...

... is BeNaughty at the moment (across all sites)

This site is hot!
  • This week more popular than CougarLife
  • BeNaughty stands for fun and delivers it
  • Great designed site and sexy profiles

Try out for free!

Conclusion: The biggest dating site for cougars and toyboys in Australia has proven that it works. Despite a few negative reviews regarding its user-friendliness, CougarLife is the leading portal for mature women and younger men in Australia.

CougarLife at a glance:


  • Confident women at their sexual peak
  • Young, attractive men open for new experiences
  • Cougars and toyboys are sociable
  • Over 7 Million members worldwide


  • Subscription model with automatic renewal (like almost every casual dating portal)
  • Improvable user-friendliness

Our recommendation for more success

Get involved and start talking to other members. This is the only way you will get success quickly. First, take advantage of the free registration option to get a better understanding of the portal without any risk involved.

CougarLife numbers

Success ratio

  • 100 contact requests in our test profile
  • 24 resulting conversations
  • 2 out of 10 requests get an answer.

Contact ratio CougarLife

Member statistics

52% Women

48% Men
Female ratio at CougarLife

Suitability for Dummy

  • Biggest cougar-dating site in Australia
  • Good portal functions and profiles

Suitability for Dummy

Local activity in Australia

  • Members in Australia: 600.000
  • Search trend: 50.000

Activity grade in Australia

What is Cougar-Dating?

Cougars are experienced women who exactly know what they want. Normally these fun-loving women are over 30 years old, sometimes even older than 39 years and they really want to enjoy their lives again.

You wouldn't even recognize their age, because mature women are self-confident, striking and they are in their prime. Now they want to live it up, but don't want to give up their freedom and play a man's housewife. That is why they turn to younger men, so-called toyboys, cubs, or MILF-Hunters (on average ten years younger), to live out their passion with.

And of course - it's mainly about sex and eroticism. Cougars meet up with their toyboys but also to go out together. It's not uncommon for them to proudly show off their young prey/conquest. Justifiably so, because these women don't allow society to put them into a box. And Cougars paying bills for men suits this lifestyle just fine.

Many cougars have established a new, autonomous freedom for themselves. For example: The children have left home, divorce has been filed for, the career is gong great and the mature woman finally wants to concentrate on her desires without having to give up her freedom. The solution → Cougar-Dating and hooking up with toyboys.


1. CougarLife review: summary

As defined by Wikipedia “Cougar is a slang term referring to older women seeking relationships or sexual relations with considerably younger men.”

Both parties benefit:

  • “Cougars“ find young, charming men seeking adventures.
  • “Toyboys“ find sensual, attractive women willing to pass on their experience.

A Summary Of The Test Results Of CougarLife

Practical test and experience: The practical test proved Cougar Life to be an effective online dating platform. The members are sociable and lively. The contact-test showed 19 out of 100 contact attempts to result in a positive response. Almost every fifth contact attempt was a success. Good!
Functions and Profiles: The profiles are easy to fill out but are informative enough to identify matching contacts. We have encountered only a few fake-profiles, being absolutely within reason. But Cougar Life receives a small minus point for using animators for guest users (which can be disabled though). The features themselves are good. There are no innovations, but to be honest, there is no need for them. Everything is provided to reach your goal. Overall: Good!
User-friendliness: Customer service doesn't convince and the cancellation process is relatively time-consuming. Design and operation are perfectly fine, but Cougar Life doesn't receive a fully convinced rating. There is a need for improvement!
Value for money: The prices are not exactly low, but in return you will receive a service which is very unique to Australia. If you are willing to ignore the lack in user-friendliness, you will definitely have a good time. Price-performance ratio: Ok!


2. CougarLife Practical Test

The most important part of our assessment is the practical test. Here we take on the role of men and women wanting to use and using the dating portal. So we create a test-profile to be able to test Cougar Life as realistically as possible. We create both a female and a male profile. With the help of these test profiles we click through the portal testing all features, customer service and, of course, how sociable the members are. The primary questions are: Does Cougar Life work? Is it worth it to register with Cougar Life!

We show you all advantages and disadvantages of Cougar Life!

2.1 First Impression of CougarLife

The first impression is good, the website seems legitimate and professional. There is unfortunately not a lot of information available regarding the platform's functionality. There are some directions in the FAQ-section, but a detailed instruction does look different. The media section is helpful though to gain a thorough insight. There you can find a PDF document offering a detailed description of Cougar Life.

Picture: Cougar Life registration page

There you can also learn some interesting facts about CougarLife's members: Apparently all women are single and in no serious relationship – 51% of them are divorced, 47% unmarried and 2% widowed. Strikingly, the majority of divorced women got divorced only recently (within the past twelve months), that being 42% of all women. According to the document, 31% of all women are single mothers. The cougar's average age is supposed to be 39 years, that of a toyboy allegedly 29 years.

Quote by Sabrina Rymarowics, CougarLife's spokeswoman:

CougarLife was built on the fact that nowadays, there are many successful, confident and independent single-women who don't have a problem to start an affair or relationship with a significantly younger man.

It's a pity that we were unable to find any price information before registering. That being a common practice of dating service providers, it's nevertheless obscure. CougarLife receives here its first minus point. Of course you can see the prices beforehand - click here.

2.2 Contact-Test On Cougar Life

The contact test assesses, how sociable the members on CougarLife are. This is a very important aspect of every dating-site. That is why the contact test's outcome resembles the most important test result and has a major/significant influence on the overall rating of the dating site – CougarLife in this case. Only when other users are open to interact with new members, successful flirting is possible. Of course we didn't take into account the contact attempts or replies of animators (see profile quality).

Test results on Cougar Life

30-day Contact Test on Cougar Life

>> passive contact requests: 10

  • standard greetings: 3
  • personal messages: 1

>> active contact requests: 50

  • standard greetings: 5
  • to which positive replies received: 1
  • personal messages: 45
  • to which positive replies received: 19

Success rate: 24 from 100 points
(premium membership)

10 contact requests plus 24 positive responses to contact attempts

How does the contact test work?

  • The test takes place over a period of one month (30 days from the creation of the premium membership profile)
  • During this period, the number of successful contacts is counted.
  • 50 contact attempts (messages/greetings) will be made and up to 50 will be counted if received.
  • Incoming (passive) contact attempts are automatically counted as a successful contact.
  • Outgoing (active) contact attempts only count as a successful contact if a positive response (a response that encourages you to continue the conversation) follows.
  • A maximum of 50 points can be awarded for successful incoming contacts, and 50 for successful outgoing contacts.
  • The result is denoted as x out of 100 points. For example: 78 successful contacts out of 100 attempts results in a score of 78/100.

2.3 Cougar Life Practice Test And Experiences Conclusion

The contact test's outcome was quite good. Out of 100 contact attempts, 24 were successful. Meaning that almost every fifth attempt was followed by a positive reply and resulted in a conversation. Rating: Good!


3. Functions and Profiles on CougarLife

3.1 Profile Quality On CougarLife

The registration is foolproof. At first you select if you are searching for cougars or toyboys and how old they should be. There is also displayed in which city you would like to search. The next quick step involves an input mask, where personal data is saved for your profile. Alternatively you can log in via Facebook, which is even easier and simpler.

Profile Tips:
  • Upload as many pictures to your profile as possible. You will see that this will significantly increase your chances to flirt. First of all, you will gain more trust and secondly, your profile's validity grows.
  • Fill out your profile as much as possible. The more details you provide, the more matches with other members are possible. This increases chances of contact.

Picture: It is recommended to answer the questions within your profile


Privacy plays an important role on Cougar Life. Great, after all you don't want to be found on here by your neighbors or co-workers. It is recommended that you look into the section ''My Profile''>''Privacy''. There you should change a few settings if you would like to remain largely anonymous while using the dating portal.

Picture: Adjust your privacy settings as shown above

The profile on Cougar Life has a section for private pictures. These pictures are initially not visible for any other member. Only after selected members have received individual permission (''key'') are they able to see these pictures. For each viewing permission you receive, a viewing permission will automatically be given. We recommend to disable this function under ''privacy''. (See picture above)

Picture: You can share private pictures with selected members

Fake Profiles

Cougar Life's profile quality is good. We only occasionally encountered profiles suspicious of being fake or a scam. That's still acceptable for Casual Dating Portals. It's common practice for scammers to create fake profiles on dating sites and trying to lure members to other websites. Just keep your eyes open! If a profile seems suspicious to you, avoid or block it!

Cougar Life unfortunately doesn't check profiles. Neither manually nor automatically. That would be a first step though to eradicate fake profiles. Besides that, Cougar Life could offer members a voluntary identity check, just like other dating sites often do. That would provide additional security and distinguish genuine profiles from possible fake ones. Really needing improvement!


Check to see, if a profile in question is a premium member. Premium profiles are usually not fake. Scammers avoid these costs.


We don't want to hide the fact from you, that Cougar Life uses animators on their portal. These are people providing entertainment with the help of a fictitious profile. Cougar Life controls these animators via a system called Cougars CS™. It takes a bit of practice to recognise the fake profiles. Don't be deceived! These animators might send you messages and gifts, but you cannot meet them! Due to the fact that you can opt against being contacted on your profile, the minus point is only a small one.


Don't be deceived by fictional profiles of animators! However, Cougar Life states in its terms and conditions: „Cougar's Cs™communicates with guest users, but not members.“ According to CougarLife, a premium membership also protects you from animators. And you can also state in your profile that you do not wish to be contacted.

3.2 Search Functions On CougarLife

The search function encompasses all attributes to find matching members quickly and easily, while being targeted. Our test search showed many matches. We then refined our search criteria (see images). In the end we had a list with numerous suitable and interesting profiles. Very good!

Picture: refine your search on Cougar Life

Additional to a search considering area and age, you can take a lot more criteria into account. The following factors were considered in our test:

  • Has pictures
  • Has private pictures
  • Is online
  • Ready to chat
  • New members
  • Only strangers
  • Wants a date today

With the help of this K.O. Criteria, profiles currently out of question can quickly be weeded out. Practical!

Picture: Cougar Life search results

Further search factors are looks (physique, eye color, hair color), the language spoken and keywords, which can be entered into a free text field.

If you have found an appealing and interesting profile in the list, just click on it. Now you can see all public pictures as well as profile information. The next step is getting active and contacting the member.

Picture: A very attractive cougar discovered during our test

3.3 Communication Functions On CougarLife

There a five to six options to get in touch with other members:

Picture: Communication options

Writing a message

This is a classic way to get in touch with an interesting profile. It's also the preferred method in our test. The advantages are:

  • The member does not need to be online
  • You can directly refer to the profile in your message

You can also send a combination of a personal message, a present and a request to share the private pictures.

Picture: Add a gift to your message on Cougar Life

Starting A Chat

If the selected profile is online, you can start chatting with the person immediately. You can make small talk and get to know the other person quickly.

Sending A Flirt

This is a standard greeting without a personalized message. We don't find it very suitable for a first contact. It's rather a nice function for an already established contact. The content: „Hey, have a look at my profile and let me know, if you are interested in having contact.“

Sending A Gift

A function which in our eyes is a questionable benefit. On CougarLife you can send other presents to other profiles. This is a virtual present, of course. which only exists in form of a picture. We couldn't really do much with it in our test, but there are definitely women and men, becoming more approachable this way.

Request to unlock private pictures

Everyone should be aware that it probably won't lead to much success to only send these requests – although this is possible. It makes sense to send this request only in combination with a message or contact has already been established.

Priority Mail

A Priority Mail appears at the top of the recipients' inbox. And continues to do so, even if other messages have arrived afterwards. This guarantees the message to get more attention.

Picture: Some cougars are clear and straightforward in their description

Picture: We have contacted 50 cougars within a short period of time

3.4 CougarLife Features And Profile Conclusion

The profiles on CougarLife are okay. They are informative and easy to manage. We especially liked the settings to safeguard anonymity and privacy. The number of fake-profiles was reasonable. So another okay here. CougarLife does however use animators to contact guest users – minor minus point! All the functions were designed well, suit their purposes and didn't let us down in our test. Overall: Good!


4. CougarLife's User-Friendliness

Cougar Life offers a small FAQ section where you can find some information on using the platform. But it is not particularly yielding. Need for improvement!

In our test of dating sites we also always assess customer service and how it can be contacted.

Cougar Life provides a contact form however we couldn't find a phone number to contact them. Annotation: Unfortunately not many dating sites state a phone number to contact customer service.

We now have decided to test the contact form and turned to customer service with a fictitious problem. The result was okay. Customer service replied two days later and was able to fix the problem.

4.2 Cancelling CougarLife

Unfortunately, Cougar Life premium membership will be automatically extended, if not cancelled on time. This is common practice for all dating sites. We do not like it.

Tip: Remember to cancel your Premium membership after hooking up with enough cougars or toyboys and in need of a break.

Sadly does Cougar Life make it pretty difficult to cancel a premium membership. We did some research and will show you here, how to proceed.

How To Cancel On CougarLife:

#1. According to the Terms & Conditions, it is only possible to cancel via phone. Next problem – the stated telephone number is in the USA and service hours refer to the US-time zone (EST). Either way, call and cancel!

Telephone number in the USA: 001 866 665 1507

From 9:00 am to 7:00 pm (Eastern Time)

#2. To be absolutely sure, write an email revoking your premium membership and cancelling it once more, just to be on the safe side. It will look like this:

Dear Sir or Madam,

I hereby make use of my right of revocation and cancel my premium membership within the period fixed. In case you do not accept, I reaffirm the cancellation already made by phone (at the earliest date possible).

Please confirm in writing.

My email address is: xxx

My pseudonym: xxx

Kind regards“

Send to and Done!

Reminder: You must state the email address you've registered with at CougarLife as well as the nickname. You must be identifiable. Remember to send it!

This sounds like a lot more than it actually is. Many CougarLife users report, that their cancellation by phone and email went without any problems. You can find background information and reports on their experiences with a cancellation here.

CougarLife receives a big minus point for the complicated cancellation process (US phone number).

4.3 CougarLife's Operation And Design

The operation is not a problem at all. Everything is clear and the functions are self- explanatory. Controlling it is therefore really easy. But from time to time loading errors of individual profiles occurred. Nothing to really worry about, but disrupting the overall experience a little. The design is well made and appealing, making the stay pleasant.

4.4 CougarLife's Mobile Use / CougarLife App

CougarLife offers an App (only in English for the time being). You can flirt while being out and about. The App offers all the functions available on the website. The app is designed well and is easy to use. After all a great alternative or addition to the website. The app is available for iOS and Android.

4.5 CougarLife User-Friendliness Conclusion

CougarLife unfortunately lacks in the area of user-friendliness. We were a little disappointed by customer service, the cancellation is pretty complicated. Overall CougarLife receives an average result: Potential for improvement!


5. Price-Performance Ratio

5.1 CougarLife's Prices and Costs

CougarLife does it like almost all the other dating portals: Premium membership is automatically extended if not cancelled early enough. We don't like that. CougarLife receives a minus point for that. We do feel propitiated by the fact, that cancellation has to be made 3 days before the original term ends. That's relatively fair.

Without premium membership you can take a look at CougarLife without any risks involved, but if you actually want to flirt and meet cougars or toyboys, you do need the premium membership. That's unavoidable. Only with this you can write or read messages. We do generally think that it's okay for CougarLife to charge for it's service. Every major and reputable dating portal relies on income.

Picture: Only premium members can send an unlimited number of messages

Caution: Don't forget to cancel your premium membership again. It’s best to cancel the renewal directly after buying the premium membership. That way you cannot forget and are able to search for cougars or toyboys in peace. We explain here how that is done relatively easy.

What does CougarLife cost?

Membership for women is free. Merely the sending of messages and presents requires credits, which have to be bought in advance.

Men need a premium membership to be able to send and read messages. For the writing of messages and other functions additional credits are needed.

CougarLife's Premium Membership Services
  • Reading and Writing of messages (absolutely necessary)
  • Listing in the top search results (useful)
  • Highlighted position within search results (useful)
  • Recommendations for new cougars (useful)
  • Premium member indication (good for enjoying the trust of other members)
  • 6 hour first time access for new cougars (quite nice, but not a must)

What A Membership On CougarLife Costs
  • 1 month duration + 100 Credits
    CougarLife Price: $49 per month
  • 3 month duration + 500 credits
    CougarLife price: $36 per month
  • 12 month duration + 3000 Credits
    CougarLife price: $15 per month
  • Additional Use of CougarLife App
    One-off charge: $7
Cougar Life Credits Are Required For
  • Sending a regular message (5 credits)
  • Sending a VIP message, appearing at the top of the inbox (5 credits)
  • Sending gifts (5-35 credits)
  • Sending a flirt (5 Credits)
  • Displaying Cougars who would like to meet up the same day (5 credits per day)

Picture: Premium packages and benefits on Cougar Life

5.2. CougarLife Price-Performance Ratio

CougarLife isn't exactly cheap. The services are okay. If you accept the lacks in customer-friendliness, CougarLife can be a lot of fun and give you additional value. Especially since CougarLife is the only dating site for cougars in Australia. Overall: Price-performance ratio is okay.


Dummy ranking

CougarLife summary

Reviewed brand: CougarLife
Evaluated by:
Last update:
Overall rating: 4 / 10

Overall user ratings


Add new comment

This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.